Jesse Gregory James (born April 19, 1969) is an American television personality and CEO of Austin, Texas-based West Coast Choppers, a manufacturer of custom-made motorcycles.
Due to the nature of his appearance in the film, he is categorized as a character and as an actor.
After several years working as a bodyguard for Danzig, Slayer, and occasionally for other bands such as Soundgarden, James opened West Coast Choppers in his mother's garage in 1992. The company grew quickly and soon moved to a larger facility for select customers and companies. About 200 bikes have been built at West Coast Choppers. West Coast Choppers is also sponsoring race teams in Top Fuel Drags and Super Late Model NASCAR. Jesse James has also built and is racing an off-road Trophy Truck and a Figure-8 race car.
Jesse played linebacker at the University of California Riverside before a career ending knee injury prevented him from continuing his athletic career.
He was the owner of the Cisco Burger restaurant, which opened on April 28, 2006, just down the street from West Coast Choppers. The 1950s style hamburger stand—named after his beloved pit bull who is now deceased—featured Angus beef burgers, low-fat burritos, organic vegetables, and biodegradable wrappings. It has officially closed. James also had partial ownership in Austin Speed Shop in Austin, Texas which he left in 2013 to focus on the re-opening of West Coast Choppers in Austin. Other business ventures include the Chopperdogs fan club and the Jesse's Girl clothing line. Since 2006, James has nationally published Garage magazine.
Role/Mentioning in Planet Terror
In Planet Terror, J.T. said that Jesse James came into The Bone Shack one day and was pleased with the BBQ that he customized a motorcycle for J.T. The motorcycle was later used by Cherry to escape with Dakota and others.